How Online Payment Gateways Like PayU Work And What Happens When Brands Forget Their Domains

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 The world of e-commerce relies heavily on payment gateways.

Companies like PayU serve as the invisible backbone of digital transactions.

But even giants sometimes make surprising digital mistakes.

What is a Payment Gateway?

> A service that securely authorizes credit card or direct payments for e-businesses.
It connects customers, merchants, and banks in real time.
Who is PayU?

> A global payment provider operating in 50+ countries.
Handles billions in transaction volume.
Trusted by brands in fintech, e-commerce, and more.

The Domain Dilemma

> Strangely, PayU does not own thepayu.com
This opens up questions about digital strategy, branding, and user trust.

Why Domain Ownership Is Core to Brand Trust

> Users trust what they see.
If a domain looks like yours but isn’t, perception — and SEO — suffer.

Fintech is built on trust.
So is branding.

Never let your domain speak louder than your official message.

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